Smarts, Guts & Luck

Smarts, Guts & Luck: Straight Talk for Entrepreneurs


This forthright book is a "must-read" for anyone either thinking of starting a new business or anyone already running a small enterprise. It's brimming with sharp insights and practical advice to help you navigate the road ahead. Smarts, Guts and Luck has already become a "bible" for entrepreneurs who want to avoid the pitfalls and seize the opportunities of small business ownership.

According to Cindy Potts of The Retailer's Advantage ...

"Ty Freyvogel has a formula: 1/3 Smarts, 1/3 Guts, and 1/3 Luck add up to exactly what you need to make it as an independent business owner. In a short gem of a book, Freyvogel delivers countless secrets for success, ranging from developing one's intuition to recruiting the ideal employee and balancing life and work. While the book isn't aimed specifically at retailers, there's a lot of powerful advice in here that speaks directly to the reality of being an independent business owner.

"I particularly like the chapter on Bouncing Back from Financial Loss. While many small business books focus on the up, up, up side of being a business owner, the reality is that there's challenges along the way, and we need to be aware of those challenges and equipped to deal with them. Freyvogel's advice is sound and sensible: stay in the game, realize when it's time to move on, and focus on where you can succeed.

"Another valuable chapter, entitled Schmooze Control, is a bit of brilliance focusing on the difference between networking and forming meaningful relationships. Critical for any small business owner, this chapter alone is worth the price of the book.

To Purchase Smarts, Guts & Luck…  Click Here

Smarts, Guts and Luck contains 25 Dynamic Chapters ...

Chapter 1: Is This Life for You?

Chapter 2: Knowing What It's Not: The Dark Side of Entrepreneurship

Chapter 3: The Right Field for You

Chapter 4: The Plan Before the Business Plan

Chapter 5: Research to Do Before You Launch

Chapter 6: Got Guts? Overcoming Your Fear of the Start-up

Chapter 7: It's All in Your Head

Chapter 8: Setting Angel Snares: How to Appeal to Angel Investors

Chapter 9: The Ins and Outs of Partnerhood

Chapter 10: Keeping Up the Flow

Chapter 11: Five to Help You Thrive

Chapter 12: No Business Is an Island

Chapter 13: They Call It Customer Service for a Reason

Chapter 14: Bounce Back from Financial Loss

Chapter 15: The "Good Habit" Groove

Chapter 16: Schmooze Control

Chapter 17: Hiring the Best

Chapter 18: Operation Employee Loyalty

Chapter 19: Become a Marketing Maniac

Chapter 20: Finding the Balance

Chapter 21: Make Your Work Meaningful

Chapter 22: Dancing Around the Burnout Trap

Chapter 23: Handing Over the Reins: When to Let Someone Else

Chapter 24: Making It to a Million

Chapter 25: Running a Sin-Free Business


Praise for Smarts, Guts and Luck:

"No one understands better than Ty how central small businesses are to our economy. His years of entrepreneurial experience make him the perfect teacher for anyone of any age who is thinking about starting his or her own business. Smarts, Guts and Luck smartly guides readers through each phase. I'll certainly be recommending it to my students and clients!"

~ Mary T. McKinney, Ph.D., Director, Duquesne University Small Business Development Center

"Smarts, Guts and Luck may be a relatively slender book, but it's crammed full of small business advice that you can. Ty has done a wonderful job of skipping the extraneous musings and paring his message down to the most important information and insights his busy readers need to hear. A wonderful book from a great entrepreneur in his own right!"

~ Denise O'Berry, Small Business Expert and Author of Small Business Cash Flow

"Go into small business unprepared and you are destined for a harsh reality. In today's economic climate, you must maximize your opportunities, and that means getting the basics right from the minute you leave the starting gate. Smarts, Guts and Luck is packed with valuable information that will help small business owners make the most of all their ventures."

~ Rob Slee, Author, Midas Managers: How Every Business They Touch Turns to Gold

"At Hiram we diligently seek to prepare our students for the 'real world' they'll be thrust into after graduation. With his book Ty presents an accurate picture of that world as it looks to entrepreneurs. I love that Smarts, Guts and Luck doesn't sugarcoat the negative aspects of running a business. Ty is forthright about both sides of entrepreneurship, the dark and the light, and thus gives his readers advice they can trust."

~ Thomas V. Chema, President, Hiram College

"Ty Freyvogel and I share a passion for helping small business owners. I've never met anyone more willing than Ty to dole out advice or offer a helping hand to an entrepreneur in need. It is no surprise that he would create such a helpful and inspiring book. I can't wait to recommend Smarts, Guts and Luck to all my clients!"

~ Marilyn Landis, President, Basic Business Concepts, Inc. 2008 Chair, National Small Business Association

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