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| Getting Customers |
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Schmooze Control: Ten Ways Schmoozing
Becoming a Marketing Maniac Picture this: It's opening day for your business and you've just thrown open the doors. And in walks...Wait. Where are all of the customers? You peek your head out to look at the empty parking lot. Not a |
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You can be the most brilliant thinker alive, but intelligence alone will not make you a success in business. A high IQ doesn't mean you are sure to be successful. It won't guarantee you anything. As a matter of fact, many successful entrepreneurs are NOT geniuses. What they are is "people" people. They know how to connect with others and they aren't afraid to do it. They're connectors, and they always make the first schmooze ... 
human in sight. Where could they all be? Unfortunately, they are probably all shopping at the well advertised competition. If this happens to you, it's likely you've neglected one key area when it comes to opening a business: marketing. No matter how great you are at starting a business, you have to get the word out-and get it out to the right people-in order to build a successful one. 